I Scale DTC Brands
via Meta Ads & CRO
10+ years hands-on — not just strategy. I've managed 7-figure budgets, built creative testing systems, and hit 2.5x+ ROAS consistently. UGC, audience scaling, funnel optimization. I run the account, not a deck about the account.
Lifts from 20% to 185% CVR. I fix friction — PDPs, landing pages, mobile UX, A/B testing, offer structure. Higher conversion rates mean more revenue from the same budget. Most clients see movement in the first 30 days.
I don't optimize platform ROAS. I optimize MER, nCAC, and contribution margin — the metrics that decide if your business is actually healthy. Strategy + execution in one person means nothing gets lost in translation.
30 minutes. I'll show you exactly where your ads and site are leaking money. No pitch. No deck. Just diagnosis.
Campaign structure, creative fatigue, pixel health, funnel friction. I've seen the same 5 problems in hundreds of accounts. I know what to look for.
Hourly. No retainer, no contract the first month. After that, month-by-month — no lock-in, stop anytime. You own everything — accounts, data, creatives. Your team learns alongside you.
First month results. Not first quarter. Most clients see structural changes to their account within 2–4 weeks of starting.
"Paul took our ROAS from 1.8 to 3.2 in six weeks. We burned $40K on agencies before him. He's hands-on and actually delivers."— Jessica M., CMO
| Typical Agency | Paul Kochetov | |
|---|---|---|
| Who manages your account | ✕Junior AM assigned after the pitch | →Me. Every call, every decision. |
| Contract | ✕3–6 month minimum retainer | →No contract. Stop anytime. |
| Pricing | ✕$5K–$15K/month + % of spend | →$85/hr. Pay only for what you use. |
| Time to results | ✕30-day onboarding + 30-day "learning phase" | →Structural changes in 2–4 weeks. |
| What you own | ✕Agency holds access, data, and strategy | →Everything. Your accounts. Your data. |
| Scope | ✕Meta only, or Meta + Google as separate teams | →Meta + CRO. Full funnel. One brain. |
| Reporting | ✕Vanity metrics. Impressive decks. | →MER, nCAC, contribution margin. What matters. |
You have a real product, real customers, and real ad spend. You're either stuck or scaling badly. I fix the structure and the funnel.
You tried an agency. Got a junior. Spent $10K–$15K. Saw mediocre results. You need a senior expert who runs the account themselves.
You have a team but no VP-level direction. I plug in as fractional Head of Growth — strategy, execution, and mentorship. No headcount.
If you're pre-product-market-fit, I'm not the highest-leverage hire. Come back when you've validated the offer and have ad budget to work with.
Let's Talk.
Free 30-min audit — I'll show you exactly where you're leaving money on the table.
No pitch. No pressure. Just clarity.
Availability
2–3 new clients
per quarter.
I limit intake intentionally. When you're in, you get my full attention — not a slot on a junior's roster.